When I decided to be a Zebra for Halloween this year, it was a thinly veiled rouse: I really wanted a reason to purchase a completely horrifying zebra-print Snuggie and then to laugh and laugh and laugh when I wore it. Snuggies have been the punchline to pretty much every joke I’ve made in 2009. Shipping issues foiled my Halloween plans, but it’s been worth the wait. With my imperfections masked by Snuggie, I have taken the best picture of my life – the picture that I definitely want to run next my obituary:

Phil thinks it’s popularity is because Snuggie can accompany oneself to the restroom (we do not do nor endorse this). I think it’s utility: once Snuggie’s joke wears out, it’s still useful as a blanket. I’m also excited by the prospect of Snuggie Pub Crawls (wearing your Snuggie to a bar without likeminded individuals), and but not so much by the Snuggie Sutra.
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I was doing some further research and Snuggie-like inventions have been around for years, but at a retail price-point of $30-$40. Only when the price dipped to $10 with the advent of the Snuggie were people willing to give it a shot. So that's the real reason behind the popularity.
The mysterious "Slanket" is real then?
Yes, yes, yes. Our takeover of society is imminent. Represent!!!
I love it. I love it..
[...] But check out this beautiful picture of her and her husband, and read her funny lament on the phenomenon of Snuggies here!! [...]
I’m famous!
Thank you! Forgive me for not catching this promptly!
Had no idea you kept such a fly blog Kristen. Cool snuggly. Watch out for cheeta's I hear they eat zebra's for lunch!